Crypto+ Company
Crypto+ Visual Identity
Brand Identity & Motion Graphics
June 2024
A dynamic visual identity that bridges the gap between modern Arabic typography and financial symbolism. Crypto+ is designed to represent continuous growth and the breaking of traditional financial barriers through a bold, tech-driven aesthetic.
SERVICES
Logo Design, Visual Identity Design
PROJECT OBJECTIVE
The goal was to create a visual language for a modern financial platform that resonates with both tech-savvy investors and traditional users. By blending calligraphy with market symbols, we established a brand that feels both trustworthy and progressive.
The concept is built on three core pillars: growth, limitlessness, and fluidity. We integrated the "Winning Arrow" directly into the letterforms to symbolize market success, while the open-frame oval represents a brand that knows no boundaries.
BRAND COLORS The palette is dominated by "Growth Green" to signify prosperity and market vitality. It is accented by "Success Yellow" in the (+) symbol to represent energy, wealth, and positive returns on investment.
Logo Concept
The Winning Arrow: An upward-pointing arrow integrated into the Arabic structure, symbolizing the "Bullish Market" and the promise of profit. Exceed the Limits: The incomplete oval frame signifies transparency and the brand’s vision to constantly evolve beyond traditional constraints. Custom Typography: A bespoke Arabic typeface characterized by soft edges and high fluidity to convey ease of use and modern reliability.
In the world of finance, design isn't just about aesthetics; it’s about visualizing trust and empowering growth through every pixel and stroke.
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