ZENITH COMPANY
ZENITH Visual Identity
Data Intelligence & Strategic Ascendance
2022
A powerful brand identity built on the concepts of structure and elevation. Zenith is not just a name; it’s a visual representation of transforming raw data into peak performance through a precise, geometric aesthetic.
SERVICES
Logo Design, Visual Identity Design
ARCHITECTURE OF DATA
The identity is inspired by the concept of "Data Stacks"—organized layers of information that build upon one another. The logo transcends traditional typography, turning the letter "Z" into a structural monument that signifies stability, speed, and analytical power.
Data Stacks: The parallel rectangular forms represent the "Data Stacks," expressing the analytical strength of the company where complex information is organized into clear, structured layers. The Ascending Steps: Every shape acts as a "step" in the project lifecycle. The design embodies the upward path taken with clients—starting from the base (Data) and rising to the Zenith (The Peak). The Essence of Z: The dynamic intersection of the blocks forms an implied "Z". It symbolizes speed and "Tech Intelligence," bridging the gap between contrasting elements to find innovative solutions.
Color Palette
Solid Black / Dark Grey: Represents the foundational strength, authority, and the solid reliability of the data infrastructure. Electric Yellow: The color of energy and intellect. It highlights the "spark" of insight and the high-value returns generated from the data. Tech Grey: A neutral tone that adds balance and underscores the modern, industrial nature of the brand.
Supra launched an easy-to-use and visually appealing app that helps homeowners manage their solar power systems with ease. Every design element works together to create a seamless and intuitive experience.
Achievements
Supra was a visionary project for EcoGrid Technologies, and Mark's expertise in design was crucial in realizing our vision. His dedication and innovation were key to bringing this groundbreaking app to life.
Michael Levinson - CEO of EcoGrid Technologies
