Qirat Company
Qirat Jewelry Visual Identity
Luxury Branding & Visual Cultural Fusion
2023
A premium brand identity that harmonizes global elegance with authentic Arabic heritage. Qirat Jewelry represents the intersection of the Latin "Q" and the Arabic "ق," creating a timeless symbol for modern, high-end jewelry.
SERVICES
logo Design, Visual Identity Design
VISUAL CULTURAL FUSION
The core philosophy of the logo lies in bridging cultures. We designed a symbol that merges the sophistication of Western aesthetics with the deep roots of Eastern identity. It is a modern brand built to international standards while remaining deeply connected to its heritage.
Symbolism & Anatomy The Foundation: The letter "Q" combined with the Arabic "ق" forms a circular base that mimics a ring or a bracelet, symbolizing containment, perfection, and the eternal nature of jewelry. The Crown Jewels: The dots above the "ق" are reimagined as two geometric golden diamonds. Their "Cut Gemstone" shape serves as a direct visual metaphor for the brand name "Qirat" (Carat). Final Form: The overall composition resembles a luxurious ring set with a precious gemstone at its peak.
Color Palette & Semantics
Royal Navy Blue (#141f57): Used for the background to evoke a sense of trust, stability, and depth. It provides the perfect velvet-like contrast to highlight the brilliance of gold and diamonds. Gold Accent (#fdcd6e): Applied exclusively to the "jewel" dots to focus the eye on the brand’s luxury, wealth, and the premium final touch of fine jewelry. Sophisticated Gray (#a3a3a3): A neutral balance that adds a touch of modern minimalism to the brand's palette.
Luxury is found in the perfect balance between heritage and modernity. For Qirat, we didn't just design a logo; we crafted a jewel that tells a story of cultural fusion.
Achievements
Mark's expertise in visual design was crucial in realizing our dream. His dedication and innovation were key to bringing this epic journey to the screen.
Oliver Moore - Production Director of Cryo Studios
