UNITED NATIONS
SAFE LINE
Awareness Campaign for Northern Syria
JUNE 2025
An integrated visual campaign designed to highlight the importance of the humanitarian "Hotline" service. We transformed complex procedures into a relatable animated journey to help citizens access support and report concerns safely.
SERVICES
Content Strategy, Character Design, 2D Animation, Sound Design & Post-Production.
THE CONCEPT
The challenge was to bridge the gap between humanitarian services and the people who need them most in crisis zones. We created a narrative that mirrors the daily reality of Northern Syria, ensuring every citizen knows that their voice is heard and their safety is a priority.
Script & Voice Over: Crafting a humanitarian message with a tone that balances empathy and professionalism. The vocal performance was key to conveying the 'Safe Line' essence.
Character Design: Not just drawings, but reflections of the community. From aid workers to the elderly and children, each character was designed to build trust and authenticity.
Character Design:
Storyboard & Animatic: Planning every camera movement and emotional beat before production to ensure the storytelling perfectly aligns with the message's timing.
Backgrounds: Using Adobe Photoshop to create a visual contrast between the harsh reality of camp life and the organized, safe environment of the complaint center.
Beyond the video, we created a custom WhatsApp Sticker pack for the UNFPA team. This small addition significantly enhanced their daily communication with beneficiaries, making the humanitarian interaction more personal and accessible.
THANKS FOR WATCHING
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